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Dental clinic fragment of the plan of the main premises. Business plan for opening dentistry. Marketing plan and advertising of a dental clinic

The text will consider the main components of organizing a business in the field of paid medical services using the example business plan for dentistry. Despite the fact that most of the population, regardless of age, is afraid of dental procedures, their use is a necessity and the demand for the services of experienced doctors is great and constant. This is a very profitable business, given the cost of a simple filling, not to mention prosthetics using modern materials.

For a successful start, you need to have certain knowledge and experience, without which work in the field of medicine is impossible. A large amount of external financing will also be required for the purchase of expensive dental equipment, which is planned to be attracted with the help of an investment project.

In a situation where your new business requires urgent financial investments, a ready-made business plan for opening a dentistry will help attract them and ensure the start and development of the company.

Key features of a business plan for opening a dentistry with calculations

Features of applying a business plan for dentistry

Commercial projects in the field of medical services is a very complex and specific topic. In addition to the traditional issues disclosed in the process of designing the activities of commercial enterprises, it is necessary to take into account all the organizational, professional and legal nuances of the medical services sector. For this it is best to use business plan for dentistry.

It is used in any area, has a structural and logical content, and, with an appropriate level of elaboration, is able to take into account the maximum nuances of a particular area. entrepreneurial activity. And one of its main advantages is the availability of well-developed models of financial and economic calculations that will be of interest to potential investors in the first place.

Description

Files

Features of the medical business

As part of business plan planned discovery of dentistry, which provides a wide range of services, from diagnostics to complex operations for the extraction of teeth and their prosthetics.

The target audience is people with medium and high incomes who need professional services with a guaranteed result, only high-quality materials and equipment.

Business stages:

finding and equipping suitable premises;
team building;
opening and providing medical services.

1 - Summary

1.1. The essence of the project

1.2. The amount of investment to start dentistry with calculations

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan for the development of the discovery of dentistry with calculations

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of opening dentistry with calculations

7 - Conclusions

A business plan for opening a dentistry with calculations is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

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Feedback from our clients

Feedback on the business plan of the typography

Extremely sound business plan. He helped our printing house get a loan from Sberbank necessary for expanding production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Feedback on a business plan for home delivery of food: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by a website consulting company in accordance with the requirements, with high quality and even a little ahead of the agreed time. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, city of Sarov

Feedback on a business plan for opening a pawnshop

The business plan downloaded from the site contains a very clear and accessible description of both the business in general and its financial component in particular. Calculations show a fairly clear picture of actions and are convenient to use: make changes, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, city of Pskov

Feedback on the business plancleaning company

We express our gratitude for the work done on the creation of a business plan for a cleaning company. With this business plan The bank approved a loan for 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for dentistry

When my colleagues and I started the process of opening our own clinic, we needed to attract a large amount of investment. For this, a ready-made business plan for dentistry was purchased from the Plan Pro company. We appreciated its depth and structure, as well as the functional model of financial calculations, which made it possible to calculate best option economy. As a result, we convinced one of the investment funds to invest 35 million rubles in our clinic.

Setekhov P., chief physician, Nizhny Novgorod Region

About company

Dentistry of their XXX cabinets, providing filling, prosthetics, surgery and tooth extraction services.

Preparation for the implementation of the project of opening dentistry

Since the chosen industry is specific, great attention should be paid to preparatory measures in order to prevent the implementation deadlines from being missed. business plan on discovery of dentistry:

To formalize the activities of the clinic in the form of a legal entity.
Open a bank account and register for tax purposes.
Choose a location and suitable areas for opening.
Negotiate with suppliers of dental equipment.
Obtain appropriate licenses and certifications.
Determine the sources of formation of an experienced team of specialists.

Design Basics

In the process of creating a project, the content of all its sections is consistently stated, each of which ends with an analytical or digitized conclusion, with the necessary calculations.

The structure of a business plan for opening a dentistry

Sample Structure business plan, according to which opens with tomatology, should contain the following sections:

study of the market of paid medical services in the region, prospects for their further development;
amount and composition of investment expenses;
technologies and equipment used;
calculation operating expenses ;
income budget;
wage fund and staff;
plan for marketing and promotion of services;
calculation the period during which the project will pay off.

The value of the market analysis of paid medical services

Since your dentistry will not be the only one in the city, it is important to understand what factors affect the commercial success of such companies and what strategic advantages should be built into business plan opened dentistry to ensure it necessary quantity patients:

transport accessibility;
the best doctors;
modern office equipment;
own surgery;
used materials of the European level;
competent pricing and promotional policy.

Another possible variant for business development - the opening of a public pool. will help you evaluate all the advantages and disadvantages of this business, as well as the required amount of investment to start.

Investment component of the dentistry project

Dental clinic equipment is very expensive. And in the process of developing a project, it is important to form such an economic model that will prove the possibility of payback within the stipulated time to future investors. To do this, download on our website a ready-made full-fledged business plan for dentistry With calculations the main financial and economic parameters of the project. The project will convince the owners of the capital of the profitability of the business and attract their finances to the project.

Investment structure:

repair work - XXX rubles;
supply and installation of medical equipment and materials - XXX rubles;
program to promote the new clinic - XXX rubles;
hiring employees - XXX rubles;
other expenses within the framework of the financing program - XXX rubles.

In total, it will take from 20 to 70 million rubles to start the project.

Service delivery technology and equipment used

The service provision scheme is typical for the selected area: receiving a visitor, establishing a medical record, initial examination and determination of the list of medical services, coordination with the patient and payment, dental procedures.

Equipment for the implementation of the technical side business plan discoveries dentistry:

dental modules, including chairs, instrument stands and bur-machine;
dental x-ray;
other diagnostic equipment;
radiovisiograph;
tools;
prosthetics laboratory equipment;
air sterilization systems;
air conditioner;
furniture and office equipment;
security and fire alarms.

Economics of Dentistry Investment Plan Business Plan

Operating costs

The main items of operating costs that form the total amount of expenses for the current activities of the investment project dentistry:

the cost of renting a building - XXX rubles;
services of communal and energy supplying enterprises - XXX rubles;
supply of materials, tools - XXX rubles;
maintenance of medical equipment - XXX rubles;
depreciation - XXX rubles;
advertising - XXX rubles;
remuneration of specialists - XXX rubles;
taxes and fees - XXX rub.

The total amount of operating costs within the framework of the project is equal to XXX rubles. per month.

Revenue from the provision of services under the business plan for financing dentistry

The main factor that affects the profitable part of the investment project discoveries in dentistry, this is reputation, range and quality of services provided, price level and convenience of location, professionalism of doctors, comfortable and modern technological equipment.

Revenue structure:

Sealing - XXX rub.
Prosthetics - XXX rub.
Extraction of teeth - XXX rubles;
Other paid operations for the provision of medical dental care - XXX rubles.

The planned amount of revenue from the provision of services will be XXX rubles. monthly

Personnel and pay

In order to attract experienced dentists and attendants, it is necessary to lay down such a level of material remuneration that will allow you to form a staff in a short time and start providing services for business plan opened dentistry.

An example of staff structure and salary levels

chief doctor - XXX rubles;
administrator - XXX rubles;
accountant - XXX rubles;
hiring manager - XXX rubles;
dentists - XXX rubles;
nurses - XXX rubles;
promotion specialist - XXX rubles;
purchasing manager - XXX rubles;
cleaners - XXX rubles;
drivers - XXX rub.

Calculation of the payback period for an investment project in dentistry

Subject to the target economic parameters of the project, its payback will come within 3-5 years.

There are no macros in the financial model. All formulas are transparent and accessible to

Traffic report Money is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Download ready business plan for dentistry with financial calculations and Excel financial model

Professionalism is highly valued in all spheres of human activity. It is difficult to entrust your health to a doctor if you are not sure of his experience and qualifications. It is the same with investments - a credit institution or a private investor will finance your project only if they are completely sure of the quality of its development and the achievability of the indicators laid down in it.

You can download just such an investment project on our website, it is a ready-made structured business plan for dentistry, including calculations key parameters of the project economics. As an alternative, you can order an individual turnkey business plan, in which we will take into account all the specifics of working in the medical industry and the specifics of your particular vision of the clinic. This decision will finance the project and ensure the achievement of a strategic position in the market.

Dental services will always be in demand and among all groups and segments of the population. This is an objective necessity, since toothaches can cause a lot of discomfort and serious problems, not to mention the aesthetic side of the issue. To become a leader in your field, use professional business plans developed by our experts.

Attention! The free business plan provided for download below is an example. Business plan, the best way corresponding to the conditions of your business, you need to create with the help of specialists.

Dental services are always in high demand, which is why the dental business is very profitable.

The opening of this kind of business, like any other, begins with the preparation of a business plan. A well-designed project is the key to a successful business.

On our website you can download an exemplary business plan for a dental office, which will allow you to significantly save time and money.

To start your business, the first step is to register an enterprise and obtain a license. The next step is to find a suitable location and premises.

To open a dental office that involves one workplace, you must select a room with a total area of at least forty square meters.

According to the current legislation, the allocated area for one dental unit should be fourteen square meters. The total area of the premises assumes the presence of a hall, a bathroom and a utility room.

Equipment

The most expensive cost item in this business plan is the purchase of dental equipment. Purchased equipment must be High Quality and meet the required requirements.

Below is a list of equipment required for operation:

Dentist chair;
Autoclave;
Sterilizer;
Physiographer;
Heliocuring lamps;
X-ray;
Expendable materials;
Tool kit.

Working staff

You need to recruit only qualified specialists with extensive practice, because the number of regular customers depends on the professionalism of your dentists.

Considering that our exemplary business - the plan of the dental office is designed for one workplace, then there should be one doctor. The dental assistant is a nurse.

Nursing education must be at least secondary specialized and work experience must be at least 2 years.
By law, the working hours of a dentist must not exceed six hours, so work in your dentistry will take place in two shifts, which means that the staff will automatically increase by another two people.

In addition to the medical staff, it is necessary to hire an administrator, a chief accountant and a cleaner.

Services

This project involves the provision of the following services:

caries treatment;
whitening;
Prosthetics;
radiography;
Therapy;
Implantation;
Surgery;
Children's dentistry;
Computer physiography;
Aesthetic dentistry.

financial calculation

The work of the dental office involves the following costs:

Rent of the premises, which will be paid monthly;
Repair costs, and repairs can also be called a significant cost. It is not worth saving here, because appearance the cabinet is the face of dentistry;
Expenses related to registration and licensing;
The salary of employees also applies to monthly costs. Payroll will occur as a result of the amount of the established salary and percentages from the sale of the services provided;
Monthly advertising and utility bills;
Purchase of consumables;
other expenses.

Good to know!

We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of a successful company on a franchise basis. We invite you to get to know "Catalog of profitable franchises".

Why it is easier and more convenient to start a business with a franchise can be found in the selection of articles published in the section: "Articles about franchising"

The total monthly expenses will be approximately 7,500 euros.

As for the initial investment, namely:

Repair of the premises amounted to 5,000 euros;
Purchase of equipment - 42,500 euros;
Purchase of office equipment - 1500 euros.

The rounded total is 50,000 euros.

Given that the monthly revenue from the services provided will be 12,000 euros, the taxable profit will be 4,500 euros.
Knowing the monthly income, you can easily calculate the annual 4500x12 \u003d 54000
The initial investment costs were fifty thousand euros, and the annual income was fifty-four thousand, it follows that the dental business pays off very quickly, in just one year.

Watch the video: "Dental office equipment"

- you can live until retirement age, then things are a little different with teeth. Only a few manage to keep a Hollywood smile until old age, while the majority of the population already from childhood knows all the “joys” of communicating with a dentist.

Yes, unfortunately, non-compliance with oral hygiene, which is in its infancy preventive actions prevention of dental diseases, malnutrition and - most importantly - the lack of truly qualified dental care in small towns lead to the fact that if people go to the dentist, it is only to remove an almost completely destroyed tooth.

Reassuring yourself that the stomach is one, but there are many teeth. In fairness, however, it is worth noting that at the moment the situation is noticeably changing for the better. People are increasingly thinking about the safety of their incisors, canines, molars and premolars, and therefore the services of a dentist are becoming more and more in demand.

And, most importantly, the population is very reluctant to go to the state polyclinic, and having saved up the necessary amount, they try to turn to a private trader if possible. And although the competition in the dental services market is quite high, it would be wrong to say that this niche is already fully occupied.

Therefore, let's talk today about how, if there is a desire, to organize your own "dental" business so that it is profitable. And we will provide you with a short dental office business plan with calculations that you can rely on when creating your own business. But first things first.

What if I'm not a dentist?

There is a very erroneous opinion that only a person with the appropriate education can have his own dental business. It's a delusion. The question of how to organize a turnkey dental office can be relevant both for a person who has a diploma in dentistry and for, say, an engineer who has decided to take the path of entrepreneurship.

Just in the first case, you will provide a workplace for yourself and be able to provide services on your own, in the second case you will rent an office, receiving your percentage of the profits. Therefore, a business plan for dentistry, or rather, a future office, must be drawn up precisely with these features in mind. After all, you see, it’s stupid to start all the red tape to open this specific business just for the sake of renting out a single workplace.

Therefore, you need to work for the future and, when making calculations, assume that your office will have not one, but several chairs. And who knows, maybe over time your small office will turn into a mini-clinic that succeeds and brings really tangible income.

So to be an office or not to be?

If you are a graduate and feel like a duck to water in this field of medicine, then it will naturally be much easier for you to draw up a competent dentistry business plan, especially with our tips. But even if you still do not have a specific education, and you like the idea in all respects, then go for it. Everything will work out. The only thing to remember is that the path to opening your own "dental" business is long and thorny.

Some SanPiNs in dentistry (the so-called set of sanitary and hygienic requirements for medical organizations) are able to discourage this type of entrepreneurial activity. After all, it is in accordance with them that you will have to look for a room, carry out its repair, and purchase equipment. But if opening a dental office is already a matter of honor, then you will go through all the stages of this difficult path and still be able to one day become the happy owner of a very profitable business.

Registration

First of all, you need to formalize your activities. If you plan to work yourself as a practicing doctor, then you can stop at the simplest thing - get IP documents. But if you are thinking of renting an office or you often dream of your own clinic at night, then you should register as a legal entity (open an LLC), because without this your dreams will never come true, and your office will not be able to work. As for the documents necessary for passing this procedure, we will not focus on them, since a list of them can always be taken from the tax office itself or on the website of this organization.

But, perhaps, the registration of entrepreneurial activity is the simplest thing to do. Because the opening of dentistry without an appropriate license is impossible. And here, of course, you have to run. Especially when you consider that both the premises and the equipment are licensed. Therefore, you need to start your business with finding a suitable place for an office, carry out repairs there, purchase and install equipment. And for this, it is desirable to have at hand a ready-made business plan for a dental office, in which all upcoming expenses should be taken into account.

Looking for a place...

There is no way to open America in this matter. There are few ways, more precisely - two: buy or rent. The first assumes the presence of a simply astronomical amount, so the second option is still the most preferable. But even here there are difficulties. Given the specifics of future activities, it is necessary to pay attention not only to the location of the future office (which, by the way, is also important), but also to its area and the availability of the necessary communications.

In our case, you will need the whole set: heating, electricity, sewerage and plumbing. Remember, you need to draw up your own dentistry business plan already taking into account how many specific jobs will function in your office. Because the licensing organization has its own very stringent requirements for each of them. And the area of the dental office is specified very clearly.

Due to the fact that in recent times many people suffer from various diseases in the field of teeth, there are many dentists who have more than enough work. Therefore, if you decide to start your own business and love dentistry, then this is another reason to think about how to open a dental office.

Suppose your main goal is to open a private dental clinic. Or maybe your office. Of course, it would be wrong to say that this idea is original, because recently services have been offered not only in city centers, but also in residential areas, but this does not prevent specialists from having a good flow of regular customers and providing services to them. professional level. After all, people have a lot of teeth, and if you also take into account children's teeth, then there will be enough work for everyone.

Dentistry is considered one of the most profitable types of medical care.

How to open a dental clinic

At the moment, the market for the provision of services is unstable and is only at the initial stage of its development. Therefore, you can find in practice a variety of examples of dental care and support provided. For example, public services that continue to work due to the possibility of a doctor to earn extra money at his main workplace. The minus of the establishments is the low quality of service, but the price of services is low. Also popular are private clinics, which employ high-class doctors, real professionals in their field. In general, the situation on the market is somewhat problematic and ambiguous, which leads to the need to create new services.

Note: dentistry is promising direction, however, before starting your own business, it is important to understand the general procedure.

room

This is the first thing that you will have to face when opening the corresponding clinic, because without it you will not be issued the appropriate license: not only the services provided by the doctor are subject to licensing, but also the condition of the room with the equipment. In this case, you can go in two ways: rent the area or purchase it at your own disposal. All factors depend on your financial capabilities. The first case provides more savings, but the second - more reliability and freedom of action. It's up to you to decide.

Most often, the premises for the clinic are rented. The price of rented real estate in Moscow and other large cities has a range and depends on a number of factors:

Convenience of location (are there large shopping centers, bus stops, metro stations nearby).
District of the city - the center or the outskirts, a sleeping area or an industrial area, and so on.
The condition of the premises and the need for repair.